Portfolio
Challenge: Promo codes scanned at different rates across CU and GS25 with no single reconciliation view.
Solution: Deployed Channel Pulse Redemption Desk with daily POS exports and district heat maps.
Outcome: Dispute queue cleared within 11 days; weekly distributor brief adopted by sales leadership.
Challenge: Low repeat purchase within 30 days after introductory promo.
Solution: Repeat Basket Accelerator with control stores and localized wobbler kit.
Outcome: Pilot banners showed documented lift vs control; playbook handed to internal CRM team.
Challenge: Sell-in bonuses misaligned with in-store loyalty mechanics.
Solution: Four-week Distributor Alignment Sprint with ride-alongs and joint KPI worksheet.
Outcome: Alignment memo signed with two primary distributors; field notes cited in QBR.
Challenge: National playbook failed in Daegu independent stores.
Solution: Localized Trade Activation Kit with regional calendar and association intros.
Outcome: Five indie partnerships opened; learnings documented for national scale planning.
Challenge: Conflicting spreadsheets for redemption and sell-through proxies.
Solution: Measurable Channel Reporting Hub with defined metrics and weekly refresh.
Outcome: Single dashboard adopted for Monday leadership reviews; manual merges reduced.